August 12, 2019

In case you are running the online store, you already know that E-commerce Sales Leads Generation is an inevitable part of establishing a successful business. Started in 2018 at $2.842 billion, sales for E-commerce are expected to cross $3.453 billion by the end of this year. It has become one of the most difficult tasks for any online business to look for prospective sales targets and apply the right strategies for turning them into authentic leads. Needless to say, today’s leads are tomorrow’s customers.

Wondering how to attract potential sales leads to your Ecommerce website or what to do when they actually land there? We are here to help you out. We present you a list of most effective E-commerce Sales Leads Generation strategies so that you can keep the sales and the leads rolling in. With the help of these easy-to-implement strategies, earning revenues will be a lot easier for you.

1.  Set up the Email list

This is certainly the best place for starting E-commerce Sales Leads Generation as email marketing has proved to be an impressive option when it comes to nurturing and communicating with leads.

As per the recent statistics, for every $1you spend on email marketing, a standard return of $32 can be expected. Emailing prospected a few times during a week is, indeed the best way for keeping the leads coming in. For instance, if you run an online company that sells cosmetic products, you can inform the consumers, through email, about the latest deals on certain products or the availability of recently launched items.

2.  Create the lead magnet

Want to go for something more fruitful than the basic email signup campaign? Well, go for the one where your customer is being offered a payoff.

Payoff or we can say the lead magnet, is the valuable freebie that your company gives the consumers in exchange for the email address in order to maximize E-commerce Sales Leads Generation. It can be anything, from a checklist and guide to an eBook, showcasing the consumers how to receive more from what you provide.

According to 53% of the marketers, half or more of their budget is allocated to lead generation and that is why you should make no stone unturned for getting as many sales leads as possible. Suppose you wish to design the lead magnet for your online cosmetic company then try to keep it highly useful for both working women and housewives.

A major quality of the lead magnets is that they help in solving the reader’s problem as efficiently as possible. With its help, subscribers will certainly want to purchase something from your website, or at least learn more and that is a win-win situation for you.

3. Offer Discount

The fact that 71% of online shoppers decide to purchase based on the coupon is enough to state that they are in love with the idea of receiving coupons and discounts.

So, in case you offer a coupon as an incentive for subscribing to the list, there is a high probability of you achieving E-commerce Sales Leads Generation in a convenient manner. What can be a better way to get both leads and sales, right?

For attracting more customers to your online cosmetic firm, offer discounts on the purchase of a certain package comprising different beauty products or over a definite amount.

4. Make your Offer Time-Sensitive

When the offer for lead generation is on the verge of running out, it immediately gets more attractive. As a result, users want it more. Always remember that expertise in the lead nurturing results in the 50% increase in the sales-ready leads.

Using FOMO i.e., Fear of missing out and urgency as the E-commerce Sales Leads Generation strategies will, undoubtedly, pay you off really well.

In case Women’s day or any festive occasion is around the corner, make your offer more attractive for the users of your online cosmetic firm by making it last for only 24 hours and increasing the discount rate during the last 2-3 hours.

5. Optimize the CTAs for E-commerce lead generation

A call to action or CTA is considered as one of the most significant pieces of a marketing campaign as this is how you direct the visitors for taking the next step. There is a reason why generating sales leads and traffic is a challenge for 63% of the marketers as it takes proper planning, as well as smart execution for completing the task of E-commerce Sales, Leads Generation.

Good CTAs include – 

•   Use of action words 
•   Use of scarcity or urgency
•   Make the advantages of taking action crystal clear

For instance, a decent CTA for your online cosmetic company urges the visitors to – 

•   Buy their items and try out the free demo of certain products offered with the same
•   Get access to internationally popular beauty products 
•   Offer a free eBook to clients so that they can check out the products in detail

6. Offer the free trial

If one is selling the SaaS product, an important E-commerce Sales Leads Generation strategy to swear by is – offer the free trial. According to research, over 60% of the companies receive 10% and 16% of the firms receive 50% of their overall business or even more from these free trials. Hence, there is no denying the fact that free trial marketing certainly works.

For generating leads with free trial marketing, you are required to – 

•   Simplify the signup process and reduce the amount of information you ask for 
•   Focus the marketing on 20% of those signups who are really into your service
•   Make it a point to check the trustworthiness of the landing page. 

If you are also considering the idea of a free trial for your cosmetic firm, make it a bit more appealing by giving a free item to use that is compatible with the paid one. Suppose if someone purchases an eyeliner from your company, give them complimentary Mascara or a fairness cream with an order of moisturizer.

7. Utilize SEO for helping the leads find you

You do not have to be a genius to understand that Search Engine Optimization is a vital aspect of E-commerce Sales Leads Generation. A lot of people have the myth that SEO is only the strategy for traffic generation but they need to understand that optimizing the content in the right manner will make the right audience to visit your website. Keeping the fact in mind that a mere 3% of your online market is actually purchasing in mind, make the most of SEO for maximizing the benefits.

Ways to enhance E-commerce Sales Leads Generation with the help of SEO – 

•   Look for the accurate search terms i.e., the ones that the audience use while thinking about purchasing. For example, one might use “cosmetic items” or “online beauty products” while searching for online cosmetic products. 
•   Use the keywords for optimizing your website, in the descriptions, content, and page titles. Let’s say if someone is finding cosmetic products online, she will search for “best cosmetic products online” or “cheap cosmetic items online” etc. 
•   Make the content shareable so that it becomes easy to achieve E-commerce Sales Leads Generation from social media. 
•   Build the inbound links through marketing techniques such as expert interviews and guest blogging for increasing your site’s authority. 

8. Use the Gated content

Make the visitors crave more for your content by actually taking it away. Just like mentioned earlier, FOMO is an important phenomenon for all the marketers out there. Gate your content and achieve your goal of E-commerce Sales Leads Generation without any hassle. 

Now, the question arises – what does one actually mean by the term content gating? It refers to making your content less accessible till the time visitors actually opt-in. Not only it works well for educational videos and webinars, but also for cheat sheets, reports, and checklists and paves a smooth road for E-commerce Sales Leads Generation. Moreover, you can also use it along with famous blog posts.

To understand it more clearly, let’s stick to our example of an online cosmetic company. Say if you are browsing through the website and come across a post stating “how to remove acne scars in just 7 days”. Now, you want to check it out and click onto it but the introduction part is all you get as to read more, you need to enter the email address and complete the signup process. This is what we call gating the content.

9. Showcase different campaigns to the returning visitors

93% of the B2B purchasing processes being with the online search and this is the major reason why you can not undermine the relevance of E-commerce Sales Leads Generation. A lot of visitors will go through your website many times before they actually decide to get in touch or grab the lead magnet. So, make sure that you have something fresh to offer them every time.

You can also achieve this with the help of cookie detection. For E-commerce Sales Leads Generation, cookies can be used for targeting campaigns to the logged in users according to what they were checking out.

For example, if someone was checking out nail paints on your website earlier, you can show her its latest shades and unique colors the next time she pays you a visit.

10. Nurture the E-commerce leads through Live Chat

When the visitors are contemplating about your E-commerce Sales Leads Generation offer, the use of live chat will lend them a helping hand to decide. It plays a major role in converting visitors into leads.

There is a reason why live chat is known as a very strong tool to win sales as according to various reports, there is 38% increase in the conversions for an organization that uses the feature of live chat.

When the live chat software is used, it becomes easy for the marketers to check what data visitors actually want. Afterward, you can conveniently tweak the copy for intensifying its appeal and go for an efficient process of E-commerce Sales Leads Generation.

11. Optimize your website for the Mobile conversions

A relevant area for paying extra attention in order to maximize the number of leads is – Mobile. Majority of people are using mobile devices for researching services, companies, and products precisely at a time when they are likely to convert into leads.

As per the Google research, there has been 35% increase in the mobile searches for the product reviews. Also, mobile searches for “best” services and products has been enhanced by 80% and this is a clear indication that people think about purchasing while using tablets or Smart phones. 

This is why it is significant for you to ensure the fact that your website is mobile-friendly so that visitors can comfortably search what they are finding and E-commerce Sales Leads Generation procedure becomes trouble-free. 

74% of the companies have their priority focused on converting the leads into consumers and applying the right strategy for achieving the same is something which they must opt for. Now with the help of these aforementioned strategies, you can conveniently generate sales leads for an E-commerce website and enjoy more revenue as well as customer traffic. Gone are those days when you have to consistently deal with the question of how to implement the most effective E-commerce Sales Leads Generation tactics as with the help of these methods, it will be much easier for you to increase the sales leads.